What’s Wrong With This Ad?

Allstate

Is it just me, or should this ad have been tossed in the “bad idea bin?” It’s something about the line:

“...But if you are...”

that really gets me.

In the actual online ad, you can even click the snow globe and the truck gets thrown around amidst the snow and trees.

Nice.


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Michelle
Dec 29, 06  at  12:24 am


Some ad exec blew it with that one.  Why didn’t they also include tiny people being thrown from the car in the wreckage?  If you’re going to do a job, do it all the way. Pardon my sarcasm.


thecachinnator
Dec 29, 06  at  01:35 am


This one smacks of a room full of 70 year old ad execs blathering about how “young people today like interactive things.” Morons.


Curtis Summers
Dec 29, 06  at  10:44 am


"We hope you have accident forgiveness”???

How about, “We hope you’re not dead, and if you aren’t, we hope you have accident forgiveness.”

Thanks, Allstate.  Thanks for caring.


euphrony
Dec 29, 06  at  11:31 pm


To me, this just underscores the fact that advertising and good taste infrequently meet.  I mean, an industry that openly talks about various diseases and conditions, sandwiched into the “family” TV hour (when you may well be eating, don’t forget) has few quams with any juxtaposed topics.

I’m actually suprised that the globe didn’t shatter.


Rick
Dec 31, 06  at  12:50 am


Yeah.  I’m scratching my head at that one, too.


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