(Every Monday will be Site Review Monday. Each review will be full of ideas, tips and inspiration to help you make your website as effective as possible. Click here if you’d like to submit your site for review.)

Today’s site review features the web site of Paul Guerra. Paul describes his music as “acoustic rock” and his target audience as the 30 something crowd. His website can be viewed here.

Overall, I found the site to be straighforward and fast loading with a simple, clean design.

MUSIC

Is it within a click?
No, the music on this site is not within one click. In order to listen to music I had to click on a link called “Sounds” and then select a song to listen to. That link contained a .m3u file which opened my iTunes and then played the clip.

I recommend a flash music player right on the front page of the site. A music web site should have music front and center.

Are they full songs or clips?
There are two song clips. These should be changed to full songs. Music isn’t meant to be experienced in clips and unless a musicians music is in heavy rotation on the radio, it needs to be in rotation on their website.

Is there a free download?
No, there isn’t a free download. Providing a free song gives your audience something to talk about, something to share and independent artists need that viral marketing to succeed.

NAVIGATION

Is the navigation simple and clear?
The navigation is easy to locate and quite clear for the most part. “Sights” and “Sounds” should be changed to music and photos for maximum clarity, though. I also recommend that “News” and “Notes” be combined.

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