We recently discussed creating a music slogan to quickly describe your music to others and I just ran across this excellent example.

The band is called Addison Road and with this simple slogan - “Fem fronted fun pop rock” - they’ve identified their music for potential listeners and they’ve even combined it into their logo.

If you don’t describe your music, listeners will be forced to make assumptions based on a number of other factors (photos, art, etc.). By creating a slogan and even incorporating it into your logo you’ve eliminated the guess work and anyone in your target audience is guaranteed to stop and listen.