Puddlegum has an interesting article speculating about the demise of MySpace and it’s impact on artists.

The problem I foresee is that it won’t be long before the MySpace bubble bursts. Since most of their users are teenagers, studies show that the masses will naturally migrate to the next big fad, similar to the way they change their circle of friends. Popularity of a website is measured on how long the average user stays on their site and MySpace has already reached its pinnacle, peaking at 2 hours and 25 minutes in October of 2005.

If artists spend more energy on their own websites, viewing MySpace as a supplemental marketing tool, in the same way PureVolume should be used, then the right approach is being taken. But when artists promote their MySpace page more than their own website, they’re setting themselves up for trouble. Since the average MySpace user is a teenager, artists may find that their fan-base has either forgotten them or moved on to the next community site.

While I agree to some extent that MySpace needs to revamp it’s underlying architecture, stability and usability if it’s going to stay competitive in the long run, I don’t forsee it’s demise to be rapid or soon.

Read the rest of the MySpace article here.