YouTube offers a great way to empower your audience to share and promote your music. Just have a friend create a “bootleg” video like this one at your next gig and then post it at YouTube.

Post it on your site/blog and then send out an email to your mailing list letting them know that they can catch a glimpse of your live show on your site. Give them the code to share the video on their site as well.

At your shows, encourage folks to pull out their cellphone camera’s and video cameras and post their video clips to YouTube. It’s a great and simple way to gain exposure to new fans and deepen relationships with fans you have by giving them the power to share music that has impacted them.

The band in the clip is called City of Refuge. Check out their site here and check out Ryan’s blog here.